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Post by account_disabled on Oct 21, 2023 3:16:30 GMT -6
This term is used in situations where a brand sells products in many different places. Why do companies choose this type of marketing? Because it gives customers the opportunity to make a decision about using the channel that is appropriate for them, through which they will ultimately finalize the transaction. This can be done in one of the stationary stores, on the website or using a shopping application. However, in the case of multichannel sales, the channels are not connected to each other. As a result, the customer receives a generic and completely different experience. Additionally, multichannel usually focuses on products rather than customer relationships. Benefits: Undoubtedly, multichannel phone number list marketing is easy to implement. This means that brands have the opportunity to quickly implement their strategies. Brands have the opportunity to significantly expand their reach. Especially in the case of companies with stationary branches that focus on increasing the attractiveness of the point to encourage passers-by to visit the store. Challenges: As a result of this type of marketing strategy, customer engagement may suffer due to different experiences across the brand's different channels. There is also a risk of lower brand loyalty among users.
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