Post by account_disabled on Dec 20, 2023 1:15:50 GMT -6
Its distribution will be limited by LinkedIn. This is also why your profile does not have a clickable URL. However, it is possible to insert a link without being penalized. There are even 2 options to do it. Write your post without putting a link. Come back to your post. Click edit and add link. Add the link in the 1st comment, having previously informed your readers that there is a link in the 1st comment. But in this case, if you get many comments, it will not be easy to find the link. According to one of the experts interviewed by Andy, an external link accompanying a text means -25% to -50% distribution. A link alone, without text, is between -50% and -80%. 11) What content works best (text, image, document, video).
If we take a standard post as a base of 100, text + image, we have the following Email Data comparison: Text + document: between +50% and +80% reach (number of people affected). Native video: between +20% and +70% (down for a few months at the end of 2018 / beginning of 2019). Text only: between +20% and +50%. 12) Are the articles then dead? At the moment it seems so. Whether readers or authors, it seems that the majority prefer posts. They are easier to write for some and easier to consume (especially from mobile), for others, especially from a mobile. The essential difference is that the articles are referenced by search engines. Whereas posts have no visibility outside of LinkedIn.
The articles were pushed when LinkedIn opened the publication to its members, time to launch the product (2014/2015). Since then, LinkedIn has done nothing to make them more visible. Perhaps also because they take up more reading time and therefore the reader will consume less different content. While someone takes 5 minutes to read an article, they could have read 10 posts and been counted as a “view” out of 50. Learn more about how LinkedIn counts views of posts and articles . 13) Reshares, are they worth it? Apparently not. Reshared posts have fewer views and engagement.
If we take a standard post as a base of 100, text + image, we have the following Email Data comparison: Text + document: between +50% and +80% reach (number of people affected). Native video: between +20% and +70% (down for a few months at the end of 2018 / beginning of 2019). Text only: between +20% and +50%. 12) Are the articles then dead? At the moment it seems so. Whether readers or authors, it seems that the majority prefer posts. They are easier to write for some and easier to consume (especially from mobile), for others, especially from a mobile. The essential difference is that the articles are referenced by search engines. Whereas posts have no visibility outside of LinkedIn.
The articles were pushed when LinkedIn opened the publication to its members, time to launch the product (2014/2015). Since then, LinkedIn has done nothing to make them more visible. Perhaps also because they take up more reading time and therefore the reader will consume less different content. While someone takes 5 minutes to read an article, they could have read 10 posts and been counted as a “view” out of 50. Learn more about how LinkedIn counts views of posts and articles . 13) Reshares, are they worth it? Apparently not. Reshared posts have fewer views and engagement.